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B2B Lead Generation | Paid Marketing Specialist

Pune - Kharadi

2024-02-29

Job Description:

 

We are hiring a talented B2B Paid Marketing Specialist with lead generation expertise in the IT industry. Join our team to develop and execute paid marketing campaigns, driving high-quality leads and maximizing ROI. Your role is crucial in generating leads for our services and contributing to business growth.

 

Key Responsibilities:

 

  • Develop and execute B2B paid marketing campaigns across platforms like Google Ads, LinkedIn Ads, Bing Ads, and others, focusing on lead generation.
  • Conduct research, analyze target audience segments, and create effective targeting strategies.
  • Create compelling ad copies and visuals for lead conversions.
  • Optimize campaigns based on performance metrics like CPL, conversion rates, and ROAS.
  • Implement and test lead generation tactics such as forms, landing pages, and CTAs.
  • Monitor, analyze, and report on campaign performance, providing insights for improvement.
  • Stay updated on industry trends and best practices in lead generation for IT services.
  • Implement tracking mechanisms for accurate lead attribution.

 

 

Candidate Profile:

 

  • 5+ years of hands-on experience in paid marketing, specializing in generating B2B leads.
  • Proven track record of generating high-quality leads through paid marketing campaigns.
  • In-depth understanding of performance marketing, conversion metrics, and online customer acquisition in the IT services sector.
  • Strong knowledge of Google Ads, Bing Ads, LinkedIn Ads, and other paid marketing platforms.
  • Proficiency in lead generation tactics, including forms, landing pages, and CTAs.
  • Solid analytical skills for data interpretation and campaign optimization.
  • Experience with Google Analytics (GA4) and other analytic tools.
  • Excellent communication, time-management, and problem-solving skills.
  • Familiarity with SEO is a plus.

 

 

Education:

 

UG: Any Graduate

PG: Any Postgraduate

AI Full Stack Engineer

Pune - Kharadi

2024-01-09

Job Summary:

We seek a skilled Generative AI Full Stack Engineer to join our team. In this role, you will be responsible for designing, developing, and fine-tuning large language models and other generative AI systems. You will leverage your expertise in prompt engineering, model fine-tuning, building data pipelines for fine-tuning the model, and cloud-native application development to create innovative solutions that drive business value.


Roles and Responsibilities:

  • Design and implement strategies for prompt engineering and model fine-tuning to optimize the performance of large language models and other generative AI systems.
  • Independently design and build cloud-native applications and pipelines for training, deploying, and serving generative AI models, utilizing cloud platforms like AWS or Azure.
  • Integrate generative AI capabilities and other AI solutions into existing applications and workflows, enabling enhanced user experiences and automation.
  • Leverage cloud services such as S3, SNS, queuing systems, and databases to build scalable and efficient AI solutions.
  • Contribute to UI development efforts, enabling intuitive and user-friendly interfaces for interacting with generative AI systems.
  • Collaborate with cross-functional teams, including data scientists, machine learning engineers, and product managers, to understand and translate business requirements into technical solutions.
  • Participate in code reviews, ensure adherence to coding standards, and promote best practices in software development and cloud-native application design.
  • Mentor, guide and provide solutions to junior developers. 
  • Skills and Qualifications:
  • Minimum of 5 years of experience in IT, with at least 3 years of hands-on experience with Python.
  • Strong programming background in Python, with experience in developing cloud-native applications and integrating with cloud services like AWS or Azure.
  • Proven expertise in prompt engineering and fine-tuning large language models or other generative AI systems.
  • Proficiency in machine learning frameworks and libraries, such as TensorFlow, PyTorch, or Hugging Face.
  • Experience with cloud platforms and services, including S3, SNS, queuing systems, and databases.
  • Familiarity with UI development frameworks and technologies (e.g., React, Angular, Vue.js).
  • Ability to design and build generative AI and other AI solutions independently.
  • Ability to integrate generative AI and other AI solutions into existing systems and applications.
  • Strong problem-solving and analytical skills, able to break down complex problems and develop efficient solutions.
  • Excellent communication and collaboration abilities, with the ability to work effectively in cross-functional teams


Inside Sales Executive

Gurgaon - Spaze Tower

2024-01-09

We are seeking a driven and results-oriented Inside Sales Executive to join our team, specializing in generating qualified leads for digital solutions and app development. This role requires a strong understanding of digital technologies, excellent communication skills, and the ability to thrive in a US-shift environment. The Inside Sales Executive will be responsible for prospecting, qualifying leads, and nurturing relationships with potential clients to drive business growth.

Key Responsibilities:

  1. Conduct proactive outreach to prospects through various channels, including cold calling, email campaigns, and social media.
  2. Qualify leads by understanding their business needs, challenges, and goals related to digital solutions and app development.
  3. Educate prospects on our company's capabilities, services, and past successes in delivering digital solutions.
  4. Arrange and conduct virtual meetings or presentations to showcase our digital offerings and discuss potential solutions.
  5. Collaborate with the sales and marketing teams to develop targeted campaigns and messaging to attract qualified leads.
  6. Manage a pipeline of leads and opportunities, ensuring timely follow-up and progression through the sales cycle.
  7. Work closely with the technical team to assess project feasibility and provide accurate estimates to clients.
  8. Negotiate contracts, pricing, and terms with clients to close deals and achieve revenue targets.
  9. Stay informed about industry trends, emerging technologies, and competitor offerings to position our solutions effectively.
  10. Maintain detailed records of interactions with prospects and clients in the CRM system.

Qualifications:

  • Bachelor's degree in Business Administration, Marketing, Computer Science, or a related field preferred.
  • Proven experience in inside sales or business development, preferably in the digital solutions or software development industry.
  • Strong understanding of digital technologies, including mobile apps, web development, cloud solutions, etc.
  • Excellent communication and presentation skills, with the ability to articulate technical concepts to non-technical audiences.
  • Results-oriented mindset with a track record of achieving or exceeding sales targets.
  • Ability to work independently and as part of a team in a fast-paced, target-driven environment.
  • Familiarity with CRM software (e.g., Salesforce) and sales productivity tools.
  • Required to work in a US-shift environment.


Jr. Business Analyst

Gurgaon - Spaze Tower

2024-05-07

Job Description:

We are seeking a skilled and motivated IT Business Analyst to join our dynamic team. The ideal candidate will play a crucial role in bridging the gap between client needs and technical solutions. The primary responsibilities of the Business Analyst will include requirement gathering, analyzing business processes, conducting gap analysis, and proposing effective solutions. Additionally, the candidate will be responsible for technical proposal writing, time and cost analysis for web and mobile application development, and actively participating in presales activities.


Responsibilities:

1. Requirement Gathering and Analyzing: - Collaborate with clients and internal stakeholders to understand business needs. - Analyze and document requirements to ensure clarity and completeness.

2. Gap Analysis and Scope Assessment: - Conduct gap analysis to identify areas for improvement and assess project scope. - Suggest innovative solutions to meet business objectives.

3. Technical Proposal Writing: - Develop comprehensive technical proposals for web and mobile application development projects. - Conduct time and cost analysis to provide accurate estimates.

4. RFP/RFQ Preparation: - Prepare Request for Proposals (RFP) and Request for Quotations (RFQ) documents. - Ensure proposals align with client requirements and organizational capabilities.

5. Presales Activities: - Actively participate in presales activities, including client presentations and solution demonstrations. - Engage with potential clients to understand their needs and tailor solutions accordingly.

6. Liaison between Client and Technical Team: - Serve as a communication bridge between clients and the technical development team. - Ensure clear understanding of client expectations and project deliverables.

7. Documentation: - Create Wireframes, Prototypes, Feature Lists, Software Requirements Specifications (SRS), Business Requirement Documents (BRD), and flow diagrams as per client's requirements.

Qualifications: Education: - Masters or Bachelor's Degree in Computer Science.

Technical Skills: - Well-versed with IT technologies. - Tech-savvy with proficiency in Microsoft Office, Google apps, and other web and mobile applications.

Communication Skills: - Excellent written and verbal communication skills.

Personal Attributes: - Self-motivated, flexible, and comfortable working in a fast-paced startup environment.

ASO Specialist

Pune - Kharadi

2024-04-18

Job Description:

We are seeking a highly skilled and motivated App Store Optimization (ASO) Expert to join our marketing team. The ASO Expert will be responsible for optimizing mobile applications to improve visibility and performance on Apple Store & Play Store. The ideal candidate will have a strong understanding of mobile ecosystems, market trends, and the analytical skills required to drive continuous improvement in app store rankings and organic installs.

Key Responsibilities:

  • Conduct thorough keyword research to identify relevant and high-performing keywords for our mobile applications.
  • Stay updated on industry trends and competitor activities to refine keyword strategies.
  • Optimize app titles, descriptions, and other metadata elements to enhance visibility and relevance on app store search results.
  • Collaborate with the creative team to ensure app icons, screenshots, and videos align with ASO strategies.
  • Track and analyze key performance metrics, including app store rankings, impressions, and conversion rates.
  • Utilize analytics tools to gain insights into user behavior and adjust strategies accordingly.
  • Conduct regular competitive analyses to identify strengths, weaknesses, and opportunities in the market.
  • Implement strategies to differentiate our apps and capitalize on market gaps.
  • Plan and execute A/B tests to evaluate the impact of changes on conversion rates and user engagement.
  • Work closely with cross-functional teams, including marketing, product development, and data analytics, to align ASO strategies with overall business objectives.
  • Communicate effectively with external partners, such as app store representatives, to stay informed about industry updates and best practices.


Qualifications:

  • Proven experience of (ASO) App Store Optimization.
  • In-depth knowledge of mobile ecosystems, app store algorithms, and industry best practices.
  • Strong analytical skills with proficiency in using analytics tools.
  • Excellent communication and collaboration skills.
  • Creative thinking and problem-solving abilities.
  • Up-to-date with the latest trends in mobile marketing and ASO.
  • Experience with ASO tools and platforms.
  • Knowledge of app store advertising and promotion strategies.
  • Familiarity with UX/UI principles and their impact on ASO.


Role: ASO Specialist

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education: UG: Any Graduate

Inside sales executive- Cloud

Gurgaon - Spaze Tower

2024-03-22

Job Title: Inside Sales Executive - US Cloud Solutions


Position Overview:

As an Inside Sales Executive specializing in US Cloud Solutions, you will play a pivotal role in driving revenue growth and expanding our client base within the US market. You will be responsible for prospecting, qualifying leads, and closing sales deals for our cloud solutions portfolio. This role requires strong communication skills, a deep understanding of cloud technologies, and a proactive approach to sales.

Responsibilities:

  1. Prospect and qualify leads through outbound calls, emails, and other channels to generate new business opportunities.
  2. Conduct in-depth needs analysis to understand clients' challenges and present tailored cloud solutions that address their specific requirements.
  3. Build and maintain strong relationships with prospects and clients to foster long-term partnerships and repeat business.
  4. Collaborate with the sales team to develop and execute strategic sales plans to achieve revenue targets.
  5. Utilize CRM software to track sales activities, manage leads, and report on sales performance metrics.
  6. Stay updated on industry trends, competitor offerings, and market dynamics to effectively position our cloud solutions in the market.
  7. Work closely with marketing teams to support lead generation efforts and participate in marketing campaigns.
  8. Provide timely and accurate sales forecasts, pipeline updates, and other reports as required.
  9. Represent the company at industry events, trade shows, and conferences to promote our cloud solutions and network with potential clients.
  10. Continuously enhance product knowledge and sales skills through training sessions, workshops, and self-study.

Qualifications:

  1. Bachelor's degree in Business Administration, Marketing, or related field preferred.
  2. Proven track record of success in inside sales or a similar role, preferably within the technology industry.
  3. Strong understanding of cloud computing concepts, technologies, and solutions.
  4. Excellent communication skills, both verbal and written, with the ability to articulate complex technical concepts to non-technical audiences.
  5. Demonstrated ability to build rapport with clients, understand their business needs, and propose relevant solutions.
  6. Self-motivated and results-driven with a proactive approach to sales and lead generation.
  7. Ability to work effectively both independently and as part of a collaborative team environment.
  8. Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
  9. Strong organizational skills and attention to detail to manage multiple tasks and priorities effectively.
  10. Previous experience in selling cloud solutions or related IT services is highly desirable.

Full Stack L3

Gurgaon - Spaze Tower

2024-02-23

Responsibilities:

  • Solve complex engineering problems
  • Work on a small to medium sized Agile team, but as part of a larger multi-team environment
  • Work independently on tasks with the opportunity to get input from other engineers as needed
  • Collaborate with other engineers to evaluate and identify solutions to complex problems
  • Participate in peer reviews of pull requests and provide productive feedback to improve quality of work

Required Qualifications:

  • Bachelor's degree required; Computer Science or related field of study preferred
  • Minimum 3 years experience building full-stack applications using JavaScript technologies
  • Minimum 3 years experience developing front-end web user interfaces with React
  • Experience with designing RESTful backend microservices and developing them using Node.js
  • Experience with build tools like webpack, npm, and gulp/grunt
  • Experience with Test-Driven Development using automated testing frameworks such as Jest, Sinon, and Enzyme
  • Experience ensuring your code builds and deploys properly through Continuous Integration/Continuous Deployment processes built in Jenkins
  • Experience with version control tools, such as Git
  • Knowledge of modern design patterns and building enterprise-grade production applications
  • Ability to work with and coordinate with other developers using digital tools such as Slack
  • Excellent command of written and spoken English
  • Preferred Qualifications:
  • Experience with database integration, relational (PostgreSQL) preferred
  • Experience with SASS/SCSS or css-in-js type approaches for stylesheets
  • Experience with AWS and Docker
  • Experience as technical lead of a high performing Scrum team