At OTS Solutions, we never ask for payment in our recruitment process. Please report any payment requests promptly. Official communications will be from “@otssolutions.com” emails. Job offers require a formal interview, and we don’t guarantee employment for payment. If unsure, contact HR via our website. OTS Solutions is not responsible for losses due to fraud. Stay vigilant.
Pune - Kharadi
2025-06-02
Position: Senior Digital Marketing Manager
Experience Required: Minimum 8 years
Location: Pune
Employment Type: Full-Time
About Us
OTS Solutions is a dynamic B2B-focused digital solutions and services company with 3-4 well-established brands under our portfolio. Our mission is to deliver transformative solutions to our clients through creativity, innovation, and software development. To strengthen our marketing efforts, we are looking for a seasoned Sr. Digital Marketing Manager who can lead our marketing team, craft compelling strategies, and drive impactful campaigns.
Key Responsibilities
Strategy and Planning
• Develop and execute creative and results-driven B2B marketing strategies to drive lead generation, brand awareness, and customer engagement.
• Design and implement multi-channel marketing campaigns that align with business goals and brand positioning.
• Conduct market research and competitor analysis to identify trends, insights, and opportunities.
• Plan and own effective KPIs producing quality leads across all our brands with help of multiple channels like Paid, Organic, Content and Social.
Team Leadership
• Lead and manage a high-performing marketing team comprising of designers, content writers, SEO specialists, and additional resources.
• Foster collaboration, creativity, and accountability within the team to achieve key performance indicators (KPIs).
• Provide mentorship and professional development to team members, ensuring alignment with overall marketing goals.
Paid Campaign Management
• Lead, handle and manage paid advertising campaigns (Google Ads, LinkedIn Ads, and other B2B platforms), including campaign creation, optimization, and reporting.
• Coordinate with the content and design team to ensure cohesive messaging and visuals across all campaigns.
• Experiment with innovative approaches to engage target audiences and improve conversion rates.
• Understand in detail the concept of marketing funnels and retargeting campaigns across paid B2B channels.
Content & Design Collaboration
• Work closely with the content writer and designer to develop highly creative and B2B-focused marketing assets, such as whitepapers, eBooks, case studies, landing pages, infographics, and videos.
• Ensure messaging consistency across all touchpoints to reinforce brand identity and objectives.
SEO, AIO and Website Optimization
• Oversee SEO initiatives, including keyword research, on-page optimization, and backlink strategies, in collaboration with the SEO specialist.
• Continuously improve website performance, user experience, and lead capture rates.
• Lead and manage specific KPIs in terms of quality traffic and leads generation through SEO and organic optimization techniques.
• Lead and manage key organic rankings across AI platforms like ChatGPT, Preplexity and others.
Analytics and Reporting
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMRush, or other analytics platforms.
• Track key metrics such as ROI, lead quality, traffic sources, and conversion rates to measure success and refine strategies.
Innovation and Creativity
• Stay up-to-date with the latest digital marketing trends, tools, and B2B best practices.
• Introduce fresh, creative ideas to stand out in the competitive digital space and enhance our brand positioning.
Required Qualifications and Skills
Experience and Knowledge
• 8+ years of experience in digital marketing in a B2B environment focused on international markets specifically North America.
• Proven experience in managing and executing paid campaigns on platforms like Google Ads, LinkedIn, and other B2B channels.
• Strong understanding of SEO, content marketing, and lead generation best practices.
• Familiarity with marketing automation tools and CRM systems.
• Must have experience and knowledge in managing B2B campaigns focused in US market.
Skills
• Strong leadership and team management skills, with the ability to inspire creativity and accountability.
• Exceptional analytical skills to measure and optimize campaign performance.
• Excellent written and verbal communication, with the ability to convey ideas clearly and persuasively.
• A balance of creativity and strategic thinking, with a strong understanding of B2B buyer personas and decision-making processes.
Tools Expertise
• Proficiency in tools like Google Ads, LinkedIn Campaign Manager, Google Analytics, SEMrush, or Ahrefs.
• Familiarity with design collaboration tools like Adobe Creative Suite, Canva, or Figma is a plus.
• Hands-on experience with A/B testing, heatmaps, and conversion rate optimization (CRO) tools.
Gurgaon - Spaze Tower
2025-05-22
Job Title: Inside Sales Executive – Microsoft Solutions
Location: Gurgaon
Experience Required: 2–3 Years
Job Type: Full-Time
Job Description:
We are looking for a dynamic and results-driven Inside Sales Executive with 2–3 years of experience in selling Microsoft solutions. The candidate will be responsible for driving lead generation, prospecting, and inside sales activities to support business growth.
Key Responsibilities:
What We’re Looking For:
Education & Experience:
