Retail Ecommerce – Things to Consider When Accepting Payments Online
Once your Ecommerce website is up and running, it’s time to figure out how to accept online payments for all the products your customers will be purchasing through you. There are a number of easy steps that can be taken in order to ensure an easy checkout process for your customer. Plus, with software outsourcing and software consulting, accepting payments with your retail website is easier than ever.
Pick your payment method
How do you want to be paid? That should be the first question you ask yourself. There are a variety of payment methods that can be utilized on any given Ecommerce website. Popular payment methods include:
- Credit/ Debit Card
- Bill Me Later
- Google Checkout
- Cash on Delivery
Now, you don’t have to use every payment method available. However, offering at least three payment methods is recommended so that your customers aren’t stuck only using one. This is incredibly helpful for customers who may not have a PayPal or credit card (or prefer not to provide their information over the web), and prefer sending in a check instead. A variety of payment methods just mean more ways for you to get paid!
Pick your payment gateway
Without a payment gateway, there’s no way to verify information and authorize payment in real time. With a payment gateway account, you get a service that facilitates between the customer’s account and your account, which allows you to receive payment. There are literally hundreds of different payment gateways, including:
- Sage Pay
Integrating a payment gateway might not be a straight task and you may need an experienced IT consultant and software programming company to do it for you. They usually integrate different types of payment gateways to build a system for you that works again and again. Using a middle man like that really cuts down on the time you spend creating and using a payment gateway account.
Pick your online merchant
Once you’ve decided what retail IT software you’re going to be using for your shopping cart, payment gateway, payment method, and more, it’s time to get an online merchant account. Without an account, customers have no where to put the money they give you when they make a purchase.
This step is extremely crucial, as there are many online merchant services to watch out for. Make sure to read the fine print and avoid using any online merchant services that require an additional fee for credit card use or hidden charges. Also, make sure to stay aware of the other fees that go along with having an online merchant account, including account fees and minimums, termination fees, statement fees, annual fees, and much more.
Take some time researching your options for all of the software you’re going to need. The software plays a role in the theme and design of your website, so choose carefully and make sure that each different software ties in with your overall goal for the website.
As simple as it may appear with a complete plethora of tools and software available in the market, it may still be a scary but essential step in your journey to sell online.
If you feel a little confused or feel that putting this in the hands of a professional will make everything run smoother, look into employing an IT consultant. An experienced IT consultant should be well capable of making the choices for you so that you can get the best and well secured experience of online payments for your consumers.