10 Trends That will Dominate Digital Strategies of Businesses
Nowadays, almost everything around us is technology-based. From home appliances to office equipment, we are surrounded by items, which didn’t use to exist in the past. On top of that, all these things are fast changing. The typewriters you were amazed at recently can now only be seen in museums. Today, it’s all about keyboard and touch pad.
Digital transformation has been so swift that you will never notice just about everything you do can now is done in just one touch. Sophistication is now the name of the game. Whatever is termed “Hi-Tech” will always be in business. This is why there is a growing trend for business in relation to digital-innovation.
Hi-tech innovations have made businesses both producers and consumers. Businesses innovate something for businesses to use. Nonetheless, consumers will still remain the king. Consequently, digital marketers and entrepreneurs are forced to react to such changes.
Today, we will go over the 10 trends that will dominate digital-strategies of business. Let’s get started!
1. Intelligent Personal Assistant
Personal assistant technology such as Amazon Echo, Alexa Voice System, Google Home, and Apple’s Siri has become popular and affordable. Expect to see new brands and new players in the market for this segment and making an impact for digital strategies in business.
The rise of chatbots has been very significant. Recently, Facebook, Twitter, and Google started their own experiment to enable chatbots in their messaging platforms. In business, this technology is a gem, and many companies recognize the importance of connecting with their customers through live chat support.
However, employing a number of people to work for this alone may not be that efficient. Through chatbots, companies may get their people to focus on other work. Instead of employing real people to operate the platform, companies may use chatbots.
3. Artificial Intelligence
Artificial intelligence used to be just a concept in some old sci-fi films and today, it’s a reality. Google’s search engine is one good example. With the help of AI’s such as RankBrain and Knowledge Graph, your queries are answered the way it’s provided by human intelligence.
4. The Internet of Things
The internet of things or IoT is beginning to take shape today. The internet is no longer a place to connect to people; it can now also connect people to things and things to things. The most common example is augmented reality (AR) and virtual reality (VR).
5. Mobile Devices
The number of mobile device users is overtaking the number of desktop and laptop users. As a result, many companies are beginning to react to this trend. They start creating their own mobile-friendly sites and apps to keep up with such changes.
The rise of cloud-services has been phenomenal. A few years ago, Dropbox and Google Drive were the only popular means to store files in the cloud. Today, there are a lot of cloud-services that provide many features other than just storage. What used to work only in your local device can now work in the cloud.
7. Social Media Branding
Branding strategies have evolved from the mass media to social media. Before, it was what the content that could tell people and what a brand is. Today, it is the people that can create content to determine the branding.
8. Productivity Apps
Productivity apps have become widespread in the past few years. However, most platforms that have been developed are intended for office tasks, especially when it involves working with computers.
On the other hand, there is a growing trend toward going beyond the confine of office work. We can now see productivity apps being synced into POS and other non-corporate services where Uber App is a great example.
9. Business Analytics
Business analytics is becoming more dependent on software technology. Data is no longer generated manually. With the help of other related platforms such as customer service management (CRM), it is now easier to gather and distribute accurate data in real time.
Ecommerce sites have proven itself to be resilient and viable. Amidst changes in the internet landscape, online shops continue to flourish and even dominate the internet economy.
Technology will continue to evolve, but nobody knows up to what level it will reach. The only thing we know is that technology will always give us surprises. The above innovations and trends will determine the direction of the market. This will further accelerate the race to produce the most sophisticated technology in the immediate future.